Monday, 2 August 2021

How to brainstorm as a team

 Group brainstorming, if done correctly, can promote creative thinking, bring the team together, and help you get the perfect idea.

The following strategies will help you and your teams complete all three stages:


In this nonverbal brainstorming method, everyone writes down three ideas related to the topic of the brainstorming. Then everyone will pass their ideas to the people on their right (or left, whichever you like), and then they will add points or creative strategies based on these ideas. In a few minutes, everyone will turn the paper again until it goes around the table. Once the ideas spread in the circle, the group discusses them and decides which ideas are best to follow. This technique can alleviate the two biggest stumbling blocks of brainstorming: unbalanced dialogue and anchoring effects, ensuring that everyone has the opportunity to contribute and eliminate prejudice against the first idea.

Quick Ideas

In Quick Ideas, everyone writes down as many ideas as possible within a certain period of time before discussing, criticizing, or developing ideas. This kind of brainstorming exercise helps to avoid a very common scenario where an idea collapses before it has time to grow, transform, and develop. By allowing everyone to capture their thoughts before criticism begins, quick ideation avoids the inevitable premature elimination of ideas. Limiting time can also prevent people from convincing themselves before sharing an idea with the team, which is a common problem in brainstorming

Character attack

In character attack, the group selects a known person (may be a boss, a fictional person, or a well-known public figure) who is not in the room and discusses how that person will deal with the problem or think about the problem. For example, you might ask: How will Oprah Winfrey solve this problem?  Teammates may sometimes feel embarrassed or unwilling to present their ideas, but if other people’s names are associated with ideas, such as Oprah’s, they are more likely to share those ideas.

Eidetic Image Method

This visualization-based method recommended by writer and psychologist Jacqueline Sussman uses vivid images stored in our minds from all our life experiences.  Everyone in the group has an intention. They will come up with a new phone design that is different from the old phone. Once these intentions are established, everyone will close their eyes again and draw the first real image: the current image of the company. Once everyone in the group has thought of this image, everyone can start to build on this design. Ask the group to imagine the current design in their favorite color or personal ideal size. Ask them to add the features they want the current design to include initially. Maybe they will add a better camera or a bigger screen. After everyone has come up with their ideal mobile phone design in their minds, you will randomly invite a team member to share what their upgraded version looks like. Once they have shared it, record the thought. Now let everyone imagine a new version of the phone, and you can start overlapping ideas. In the end, you can get hundreds of specific new ideas, from color to function to size. This method is most effective when the goal is not to reinvent the wheel, but to improve it. Although the group should not focus on costs, its ideas should remain within the scope of possibility.

Online brainstorming, also known as brain network

For this collective brainstorming technique, you only need a central location for team members to write down their ideas. If all your employees are in the same time zone, you can brainstorm in real time in Slack and develop ideas together. If your team is dispersed, you can create a running Google Doc that allows team members to write down their ideas when inspiration comes, allowing for busy schedules and time differences. For teams in the same city, one option is to use We Work On Demand or We Work. All Access to book meeting rooms or public spaces for brainstorming together. Separate meetings for criticism, planning and execution. This technology encourages remote employees to participate and puts everyone in the same competitive environment. If this helps your team contribute more freely, you can also keep everyone’s identity anonymous.

Shift Brainstorming

In alternate brainstorming, everyone in the meeting participates and contributes an idea to the brainstorming. The first rule of thumb is that the team must walk the entire room at least once before someone proposes a second idea or criticizes, develops or discusses any idea. The second rule is that no one can say, My thoughts have already been said. When you have more time to think, you can return to that person at the end. It is also a good idea to give the team some time to brainstorm before the brainstorming meeting. Just like quick ideation, this technique encourages (read: required) everyone to participate and allows team members to express all their thoughts before entering the critical phase of brainstorming.

Ladder technique

Although the ladder technique is a bit complicated, it is a good way to ensure that the team is not influenced by the initial idea or the noisiest person in the room. When using the ladder technique, the host first introduced the topic of brainstorming, and then everyone except the two people left the room. Before the third person returned to the room, the two men should brainstormed together for a few minutes. Before discussing the ideas discussed in the first two, a third person shared some of their thoughts. Outside the room, other teammates can continue to brainstorm, write down ideas or return to personal work, but they should not discuss their ideas with anyone before entering the room. If your team is too large, it is better to use simpler techniques, because the ladder technique takes some time.

Mind map

Sometimes the first idea shared with the group is not the right idea, but it produces the three best ideas-this is where the mind map comes in. I Mind mapping is a visual way of brainstorming, which is very helpful for those who think visually.


 Starbursting is a later brainstorming technique that can be implemented when a team has selected an idea to develop and possibly implement. In a brainstorming session, your team will start with the central idea or challenge, and then create a six-pointed star around it.  Present an idea in this way, so that the person who produced it does not have to defend it or figure out how to execute it themselves. Instead, the team will work on solutions together.

Changing the scenery

Transferring your brainstorming to a casual lunch place outside, or even different floors in your building, can help new ideas flow. Physical space plays an important role in the way employees work, think and feel. When a team and the same group of people are constantly brainstorming in the same room, the brainstorming can be repetitive and tedious.

The bottom line

So these are some methods to brainstorm a team!


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