Thursday, 14 April 2022

What are the principles of effective communication?

 Business communication is a complex process. To make this communication process effective and achieve the objective of business then we should consider these things like messages and context understandable to the receiver, clear, appropriate language, adequacy, informative, physically and psychologically viable, relevant to the objective of business, and many more. There are several principles of effective communication that allow communication to achieve the goals of the business. 

General principles of the effective communication   


Any form of communication like email, blog posting, and zoom meetings, written, good communication skills are required. The general principle for effective communication may be outlined as follows. 

Make a goal 

This is the first step of communication, what you want to convey to your audience. It is very important for any business set targets and specific deadlines and expectations. Leaders mostly communicate the goal and objectives of the business. With the help of communication skills, leaders convey their strategies and plan to employees. If the communication of the goal is clear then it may be easy to achieve the purpose of business. There are several challenges in the path of achieving the aims of the business but effective communication makes little easy for works. 


The communication process, to serve the purpose, must ensure clarity of communication. A business communication process should be clear when it is expressed in a language and transmitted in a way that will be comprehended by the receiver. 

The basic objective of communication is to bring two minds together, and that can be possible only when the sender conveys a message understood by the receiver in the same way. So, the communication should be simple and clear, easy in understanding.   


The goal of communication is to ensure an optimum flow of information. Message and context must be enough and cover all the required points. The process of communication must ensure that all those messages are necessary for various individuals in the organization to maintain the flow of their duties. In addition, this flow in respect of different types of the message should be adequate.


Understandable and attention  

This is the main principle of communication. The receiver should understand properly its meaning and connect it with full attention. Despite the clarity of expression, the well-composed message may appear difficult and may not be understood because of half-hearted attention. So the receiver needs to full attention and concentrate over while the message while listening and reading. It is very important for proper understanding of communication. 


The message should reach the time receiver when it requires it. Late messages are meaningless and several times can be the reason for a huge loss in business. A suitable period should be allowed to consider the urgency and time requirement of the information. 


Business communication should support the structure and objects of business. Communication is a tool for securing and maintaining coordination between the superiors and subordinates needed to meet the objective of the business. The communication process from top to bottom should pass through every stage of line authority. 

Strategic use of informal organization 

Informal organization originates from the need for transmitting the information. It continues with or without the approval of managers and may have constructive or deconstructive ends. So it should be the duty of the manager to use it as a manner of communication. 

The balance between adaptability and uniformity 

The smooth working of an organization depends in the part upon uniformity. Yet the adoption should be restored when difficult situations and individuals are involved. The order should be restored and reports may be communicated through the systems that provide an opportunity for adapting to the specific situation.  

Interest and acceptance 

The purpose of business communication is to secure a positive response. The person needs to take interest in the context and accept it. Downward the communication is more effective when the morale is good, in upward communication gets through when the superior is a good listener. 


Communication is complete when the feedback is received from the recipient. The sender needs to be required to make improvements in any communication. The feedback is important for the sender to understand whether the receiver has understood correctly or not. In the face to face communication sender can easily obtain feedback through facial expression and body language. In written communication, the sender can get feedback through the appropriate use of words. 


Effective communication gives opportunities to all people to take part in making strategies and plans for the business. The obvious benefits of suggestions while making plans for communication and push to them contribute for achieve the goals of the business.  

Two-way communication 

One-way communication is not desirable. It cannot fulfill the purpose of business communication. Both the sender and the receiver should communicate with each other. It also helps in the feedback process. 


Courtesy should maintain at a cost in any communication. In business communication, especially, courtesy is a good sign of organization. Use of polite language, an apology for mistakes, things for a favor, answering a letter without delay, and many more are some examples of courtesy in business communication.


Communication is one of the important sources of the sharing thoughts, opinion, ideas, and many more. Communication is tool for solving the misunderstanding regarding business or anything else. These are mentioned principle of the communication will helps to improve in effective communication in business.          





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